The Society of Actuaries’ Marketing and Distribution Section (MAD) announce the release of a new report on the middle-income life insurance market. Success has been limited in this market even though over the last 10 years, a number of studies and ideas have been presented as viable strategies for serving the middle market. Authored by Doug Bennett with assistance from Stephen Camilli of ACTEX Learning, this report seeks to understand this lack of success and document the experiences of companies and distributors with significant working knowledge of the middle-income market.
This article is featured in the Sept, 2016 issue of NewsDirect from the SOA’s Marketing and Distribution Section.
https://www.soa.org/professional-interests/marketing-and-distribution/ma... (article is on page 4)
For most of us, "quick and easy" is the way we like to do business. This is true when it comes to purchasing life insurance as well. Buyers certainly want the process to be easy. A recent LIMRA study suggests, however, that "quick and easy" may also backfire as a way to promote interest in life insurance among those not already interested in shopping.