Behavioral Science and Product Development
Behavioral science's many tools, validated by rigorous research, can help insurers develop products that can be more effectively sold, underwritten, and supported.
behavioral science
What Can Behavioral Science Tell Us About Designing Attractive Wellness Programs?
To innovate, insurers must marry a deeper understanding of how consumers make decisions with sophisticated product development based on the principles of behavioral science. RGA's customer research in Asia reveals surprising insights about the most successful insurance-linked wellness programs.